DIGITAL MARKETING COURSE

Click Here to Register Your Name for Free Workshop on Digital Marketing


Key Features

  • Class Room Training
  • High Quality Training
  • Includes 55% Theory & 45% Practical
  • Live Project
  • Study Material
  • Certification Covered Google Analytics & Google Adwords
  • 100% Job Assistance

What is the Digital Marketing course all about?

Digital Marketing is the process of promoting a brand, products or services over the Internet. Digital Marketing is a term used to describe the integrated marketing services used to attract, engage and convert customers online. Digital Marketing activities are  Search Engine Optimization (SEO), Search Engine Marketing (SEM), Campaign Marketing, and e-commerce Marketing, Social Media Marketing (Facebook, LinkedIn, Twitter, Google+) Social Media Optimization, e-mail Marketing. There is no doubt that Digital Marketing is on the rise. Digital Marketing education is new and demanding Career Option.


 Why Digital Marketing ?

Digital Marketing Course Content

What is Digital Marketing ?,
Marketing principles,
Understanding of all digital channels and platforms.
What are Search Engines?,
How the search engine works?,
Google Search Engine Architecture,
Search Engine Algorithms,
Page Rank Technology,
What is Website?,
How to register website?,
Hosting of website?,
Domain Extensions?,
Google sandbox effect,
Html Basics.
Introduction to Keyword Research,
Types of Keywords,
Keywords Analysis Tools,
Keyword Density,
Finding the good keywords,
Localized Keywords Research,
Competitor analysis.
SEO techniques,
Domain Names in SEO,
Website Structure and Navigation,
Meta Tag Optimization
Title Tag Optimization,
Description tag,
Content for SEO,
Image optimization,
Rich Snippet,
Header tag Optimization,
Footer Optimization,
Anchor Links Optimization,
Sitemap & its Types,
Creating & Uploading xml sitemaps,
URL Rewrite Techniques,
Create & upload Robot.txt,
Google webmaster,
Creating/uploading Google webmaster code,
Google Analytics,
Creating/uploading Google Analytics code,
Bold & Italic Tag,
404 Error Redirects,
301 / 302 redirection,
Pre/post-website analysis,
Alexa report,
Some Common SEO tools & plugins.
Introduction to Off PAGE Optimization,
Linking Building Methodology,
Blog Submission,
Directory Submissions for SEO,
Free Classifieds,
Article Submission,
Social book-marking,
Press Releases submission.
Names of the Search Engine Spiders,
What is Google Penguin?,
What is Google Panda?,
What is Google Humming Bird?,
What is Google Pigeon?,
What is Google Mobilegeddon?,
Query deserves Freshness,
Basics of Google Analytics,
Email Tracking in Google Analytics,
Admin Section in Google Analytics,
User Access and Reports Sharing,
E-commerce Tracking in Google Analytics,
What are Annotations in Google Analytics?,
Goals & Funnels in Google Analytics,
Custom Reporting in Google Analytics,
Geographic Reports in Google Analytics,
What are Site links,
URL Remover,
Latent Semantic Indexing,
Canonical Links.
What is social media?,
Types of social media,
How can social media help my business?,
Social Media Training: The Big Picture,
The key Social Media tools and networks,
Establishing your online identity and message,
The consolidated approach,
Social Media Training: Blogging,
Integrating social media into your website and blogs,
The main types of blog post,
Research methods for writing quality,
Timely content,
Engaging your audience with video,
Social Media Training: Making best use of specific Social Media platforms,
Social Media Metrics and ROI.
Importance of Facebook,
Facebook Benefits,
What Can You Do With Facebook?,
Facebook Profile,
Setting up Facebook and Privacy,
Facebook Features: Photo Album | Events | The Wall and Notes | Chat |Groups and Fan Pages,
Facebook Fan Pages,
Facebook Pages – What can you do,
How to promote your Facebook page,
Engagement and Conversation,
Creating Events,
Create Facebook Group,
Group Pages vs. Fan Pages,
Facebook − Do’s and Don’ts. 
What is Twitter?,
How does Twitter works?,
How to Setup a Twitter account,
Tips about setting up a Twitter account: Personal Bio | Profile Picture | Background Picture,
Following and followers,
Building Relationship,
Finding People and Companies on Twitter,
Understanding the Twitter Lingo,
Twitter Guidelines,
Automate Twitter,
How to Shorten and Measure your URLs.
What is LinkedIn,
Create your profile,
What are the connection in LinkedIn,
LinkedIn Groups,
Strategies and Tactics,
Pro & Con of using LinkedIn. 
What is Google Plus? and its Features,
Tools & Techniques,
Google Plus: Circles | Hangouts | Stream,
Google Plus for Businesses,
Google Plus Company page,
Tips For Google Plus Business.
Dos and Don’ts, Widgets,
Rules of Corporate blogging,
Tips and tricks for interesting articles,
Publishing and networking via blog,
Blog promotion,
Blog Commenting.
Slideshare,
Photo sharing (Flickr, Picasa Web, TinyPic),
Youtube.
Campaigns Covered:
Google PPC Campaigns,
LinkedIn Campaigns,
Facebook Campaign,
YouTube Advertising.
Google Adwords and its Benefits,
Creating Adwords Account,
Adwords Interface Tour,
Adwords Dash Board,
Billing in Adwords.
Understanding purpose of Campaign,
Account Limits in Adwords,
Location and Language Settings,
AdWords Campaign types,
Networks and Devices,
Bidding and Budget,
Schedule: Start date, end date, ad scheduling,
Ad delivery: Ad rotation,
Frequency capping,
Demographic bidding (Display Only),
Automatic campaign optimization (Display Only).
Purpose of Ad Groups,
Keyword Types (Broad, Phrase, Exact and Negative),
Adwords Keyword Tool,
Text Ad Format, 
Quality Score and Its Importance,
Understanding the Ad Group and Keywords Dash Board,
Search Terms,
Columns Customization,
Alerts and Notifications,
Filters.
Ad Types in Adwords,
Text Ads and Guidelines,
Image Ad Formats and Guidelines,
Display Ad Builder Ads and Guidelines,
Video Ads Format,
Ads Preview and Diagnosis. 
Setting a Display Network Campaign,
Concept of CPM and Branding,
Automatic Placements,
CPC Bidding and CPM Bidding,
Manual Placements,
Placement Tool,
Contextual Targeting Tool,
Setting a Video Campaign,
Setting a Video Campaign,
Audience Tab.
A/B Testing,
Purpose of Conversions,
Create your Conversion Tracking Code,
Tracking the Conversions for Multiple Product.
Website Optimizer Tool,
Google adwords Editor,
Google My Client Center,
Google adwords API,
User Access Levels.
Introductions to Social Media and Facebook in particular,
What are the business benefits of a Facebook profile?,
How it works – the advanced and little known features,
Etiquette on Facebook,
Building your brand on Facebook,
Connecting and research with Facebook,
Creating new customers and keeping them,
Driving visitors to your website through Facebook,
Enhancing your Facebook activity,
Direct communication with your Facebook ‘friends’,
Generating leads through Facebook for offline follow-up,
Essential third party tools and applications,
Facebook and legal implications,
Your company on Facebook,
Your competitors on Facebook,
The sector in which you operate and Facebook trends,
Achieving your company/organization goals on Facebook. 
Introduction to LinkedIn,
Why LinkedIn is key and its place in the social media and business world,
Setting your LinkedIn strategy,
Getting your Settings right for you,
How it works – the advanced and little known features,
Etiquette on LinkedIn,
Building your brand on LinkedIn,
Creating the right profile: the cornerstone of your LinkedIn activity,Developing your profile to attract new prospects and clients as well as acting as “social proof” for referrals and word of mouth,
Developing your network to increase your reach and visibility,
Methods and approaches to extend your network,
Using the advanced search facilities to find new potential prospects and target new business,
Raising your profile and marketing yourself,
your company and services,
Developing and raising your profile to set you apart from the competition on LinkedIn,
Groups: participating sensibly and establishing your own, Recommendations, messaging, endorsements and other onsite tools,
Company tools and coordinating activities, Setting up, expanding and promoting the all-important Company Pages,
Company Page Products and Services examined,
Using the Company Updates and Follow buttons,
LinkedIn for General business and marketing use,
LinkedIn for Sales & Business Development,
LinkedIn for Recruiters,
Unlocking the Corporate Marketing Opportunities on LinkedIn,
LinkedIn as a tool for Job seekers (Outplacement focus).
An introduction to YouTube,
How to optimize your YouTube channel,
How to gain more youtube views & subscribers successful,
How to work with your youtube audience,
Youtube Ad Formats Supported,
Youtube Analytics & Insights,
Video Manager,
Youtube Video Dashboard,
Video Bidding CPV(Cost Per View ),
do’s and don’ts about creating your YouTube presence,
How it works – the advanced and little known features,
Content – what, why and when to publish it on YouTube, Building your brand on YouTube,
The important of the written word to promote video,
Driving visitors to your website through YouTube,
Embedding and distributing video for commercial gain,
YouTube and legal implications,
The sector in which you operate and YouTube trends.
Introduction to Email Marketing,
How does Email Marketing Works,
Building an Email List,
Creating Email Content,
Optimizing Email Campaign,
AB Testing,
Analyzing test result.

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Good Quality of Teaching

I like this class because in this class good quality of teaching, mam takes more program practice as well as give me knowledge about Java & PHP and Updated knowledge also.

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My class is awesome.. Teaching is very simple & nice… Mam is very helpful n she try to solve all the problems & queries of all students… Sir is very simple so I love my class, sir and mam also...

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It is my great pleasure to join this class, Sir and Mam are too good. Mam not only giving educational knowledge, but also given good career guidance, and general knowledge, which will definitely help me in future, life. I am very thankful to Sir and Mam that such given knowledge and information.

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